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Full-service design studio based in Buenos Aires, Argentina, working across branding, packaging, web and digital products.

We partner with founders, teams and companies to shape ideas into clear, effective and well-crafted outcomes.

Full-service design studio based in Buenos Aires, Argentina, working across branding, packaging, web and digital products.

We partner with founders, teams and companies to shape ideas into clear, effective and well-crafted outcomes.

Full-service design studio based in Buenos Aires, Argentina, working across branding, packaging, web and digital products.

We partner with founders, teams and companies to shape ideas into clear, effective and well-crafted outcomes.

THOUGHTFULLY
DESIGNED.
BEAUTIFULLY
MADE.

THOUGHTFULLY
DESIGNED.
BEAUTIFULLY
MADE.

What we do

These are the areas
where Bien & Hecho works.

Built from craft,
shaped with attention to detail.

1

BRANDING
& IDENTITY

Before a single logo, we get clear on what the brand stands for and who it's for. Then we build a visual system (marks, color, type, graphic language) that's distinctive, flexible and easy to actually use. You leave with a brand you can run, not just a file you admire.

BEST FOR

New ventures launching, and existing brands that have outgrown their look.

Brand strategy & positioning

Visual identity systems (logo & variants, color, type, graphic elements)

Packaging Design

Brand guidelines / brandbook

2

DIGITAL & MEDIA

Sites and products designed on the brand and ready to ship. Architecture, wireframes, UI and motion, kept coherent from first screen to final detail.

BEST FOR

Brands that need a site or product that looks like them and actually works.

Web design & digital environments

UX, UI & prototyping

Audiovisual & motion

Interactive & immersive experiences

3

CREATIVE DIRECTION

A brand lives in everything after the logo: campaigns, content, imagery, the feed. We direct those moments so they stay on-concept and on-voice, whether we're concepting a launch, art-directing a shoot, or shaping how you show up on social.

BEST FOR

Brands with an identity in place that need ongoing direction or a specific campaign. Usually scoped as a project, a Design Day, or a monthly retainer.

Creative & art direction

Campaign concepts

Social & visual storytelling

Photography & video direction